I've spent the last six years working as a search engine optimization (SEO) consultant.  Prior to that I was running an online marketing group for an advertising agency.  While running the group I realized that search engines had a very bright future and I focused on SEO.  It's kept me quite busy for those six years.  Many companies still are not utilizing search engines to their full potential.  I also strongly believe that no one is using them properly on political campaigns.  And thus I started doing some research to try to make a case for some of the democratic candidates on what they could/should be doing.  While doing that I uncovered some interesting information on how search engines are being used to get information on candidates.  I also believe there may be potential to use this type of information as a new form of polling.